Are classic car owners mostly loyal to one brand? New research reveals all

07 May 2025

April 2025: New research explores how loyal classic car enthusiasts are to one marque.

Classic car insurance specialist Lancaster Insurance has analysed their internal data to reveal if multi-car owners tend to stick to one marque, or have a collection made up of several.

According to this data, four in five (79%) owners have a collection made up of several marques, with 21% opting for a single manufacturer. The average number of marques per customer has also been revealed to be 2, which further suggests that enthusiasts are open to diversifying their collection than staying loyal to one brand.

 

Fleet of Classic Cars

 

Having a more varied collection can allow enthusiasts to enjoy a broader spectrum of classics from different manufactures and periods of time. It also gives a more varied driving experience, as well as the thrill of discovering hidden gems without being restrained to one marque. 

Considering the other 21% of owners, their choice to remain loyal to one marque is no doubt driven by the passion for its history, heritage and craftsmanship as well as the sense of nostalgia they bring. 

So, what are the most popular marques? The data shows that MG customers are the most loyal, based on the number whose collection is made up of the same marque. The top five are:

  1. MG (16%)

  2. Land Rover (14%)

  3. Ford (13%)

  4. Volkswagen (8%)

  5. Mercedes (5%)

Commenting, Rich Morley at Lancaster Insurance says: “Classic cars are an important part of social history and they can also play a huge role in owners’ lives from an early age, creating emotional connections that last a life time. It's interesting to see that most of our customer database have different makes and models within their collection, but there's still a significant number of enthusiasts loyal to a particular marque. 

"Whether they have one marque or several, we know that keeping up to date with different insurance policies can become complicated. That’s why our Multi Car insurance covers all classics under one policy, making it a convenient way to insure all your classics.”

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