Wednesday August 16, 2017
‘Lada’ and ‘Glamour’. For many, the two words go together about as well as Take Me Out and ‘Television programmes that do not make you want to put your set on eBay’ but you cannot deny that marketers tried their hardest over the years. One brochure features an elegant young couple, she in mink and him resembling an extra from a 007 film, as their 1300 is poised to whisk them to an evening of romance, elegance and other phrases not automatically associated with Lada ownership. Another 1986 gem for the Canadian market points out the ‘classic European styling’ of the four-door and the station wagon that was ready for a ‘wilderness weekend’.